Beginning his career in 1975 selling cars at a large GM dealership, a strong work ethic quickly allowed Jay to advance into management.  After 16 years he served in virtually every management position in the Dealership.  Successfully completing the Chevrolet Management Academy, he was promoted to Vice President and General Manager in 1984.

His career as an expert Trainer started in 1994 after participating in Cadillac Motor Division’s Video Training tape, “Hit a Home Run With Leasing”.  After its’ distribution, he founded Advantage Training Systems, Inc., became a Chevrolet Certified Trainer, and was also appointed an approved Trainer for the General Motors Cadillac Division Lease Program.

In 1997, Jay was recruited to be an in-Dealership Management Consultant by NCM Associates, Inc., the original 20 Group company. NCM (formerly Nichols, Campbell and Morrow) serves 2,500 dealers for 20-Group Meetings.

Jay’s primary area of expertise is in-Dealership Consulting implementing comprehensive Net Profit Improvement programs. He has experience consulting with over 250 Dealerships in the past 13 years. Jay also has worked as an expert witness defending automobile dealers and analyzing transactions.  

His vast, hands-on retail experience is invaluable to Clients and provides an excellent base from which to consult on every area of Staff Development and Profit Improvement Programs.

Dealers contact Premier Performance Group for several reasons; some are making money but want to improve overall profitability, others are losing money and realize that they, and their management team, need a game plan.

Attorneys contact us to assist their clients who have found their dealership to be in trouble, whether needing an expert witness, or our exceptional restructuring services.

We bring over 70 years of consulting experience with training workshops and development programs that cover every area of the retail automotive industry.  Results are tailor-made for you with our wide range of dealership services to serve your needs from profit improvement strategies to experienced assistance if you find you must close your doors. 

Our team members have the experience to function as Dealer Group and Bank-Approved Chief Restructuring Officer (CRO), working side-by side with banks and Dealer Principals in the restructuring of out-of-trust dealerships, or those that need temporary management status.  We have also worked in Collateral Asset Management (gate keeping, title and keys).

Premier Performance Group is a talented team of Retail Automotive Industry Consultants and Trainers which consists of strong and varied backgrounds that include Dealers, General Managers, Manufacturer Franchising Consultants and Trainers with proven performance records.